Success Factors of Online Learning Videos

Authors

  • Safak Korkut University of Applied Sciences and Arts Northwestern Switzerland FHNW
  • Rolf Dornberger University of Applied Sciences and Arts Northwestern Switzerland FHNW
  • Prajakta Diwanji University of Applied Sciences and Arts Northwestern Switzerland FHNW
  • Bindu Puthur Simon University of Applied Sciences and Arts Northwestern Switzerland FHNW
  • Michael Maerki University of Applied Sciences and Arts Northwestern Switzerland FHNW

DOI:

https://doi.org/10.3991/ijim.v9i4.4460

Keywords:

Online learning videos, massive open online course, MOOC, video production, e-learning

Abstract


Videos have emerged as a dominant medium for educational purposes in many Massive Open Online Course (MOOC) platforms. Online learning videos are visual components of the online learning platforms. They are particularly interesting for students who are visual learners and who learn best by watching the short format engaging videos rather than by just reading or listening to course materials. The paper focuses on the categorization of factors that are responsible for the success/popularity of online learning videos. The research is based on the literature review and video observations of the MOOC platforms, in particular of the Khan Academy and Coursera. In this paper, we propose a tabular and a spider graph as a condensed overview of categories that should commonly be utilized by the online learning video production to make them successful.

Author Biographies

Safak Korkut, University of Applied Sciences and Arts Northwestern Switzerland FHNW

School of Business Institute for Information Systems Research Assistant

Rolf Dornberger, University of Applied Sciences and Arts Northwestern Switzerland FHNW

School of Business Institute for Information Systems Head of Institute

Prajakta Diwanji, University of Applied Sciences and Arts Northwestern Switzerland FHNW

School of Business M.Sc. in Business Information Systems Student

Bindu Puthur Simon, University of Applied Sciences and Arts Northwestern Switzerland FHNW

School of Business M.Sc. in Business Information Systems Student

Michael Maerki, University of Applied Sciences and Arts Northwestern Switzerland FHNW

School of Business M.Sc. in Business Information Systems Student

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Published

2015-09-25

How to Cite

Korkut, S., Dornberger, R., Diwanji, P., Puthur Simon, B., & Maerki, M. (2015). Success Factors of Online Learning Videos. International Journal of Interactive Mobile Technologies (iJIM), 9(4), pp. 17–22. https://doi.org/10.3991/ijim.v9i4.4460

Issue

Vol. 9 No. 4 (2015)

Section

Papers

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