Customized E-Learning for B2B Companies

Authors

  • Tim Thomasma Memarden Inc.

DOI:

https://doi.org/10.3991/ijac.v7i2.3612

Keywords:

business-to-business, customer training, e-learning

Abstract


Business-to-Business (B2B) companies have customers that are primarily other corporations. These companies have unique problems in workplace training. They must train their customers and their customers’ employees. A B2B company may operate with only a few dozen employees, but they may need to help thousands of customers learn how to make best use of their product or service. Discussions with industry executives suggest an ideal training solution might include a number of features that are reviewed in this paper.

Author Biography

Tim Thomasma, Memarden Inc.

Currently Director of Operations with Memarden Inc. Formerly with Ford Motor Company and The University of Michigan - Associate Professor of Industrial & Manufacturing Systems Engineering.

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Published

2014-06-08

How to Cite

Thomasma, T. (2014). Customized E-Learning for B2B Companies. International Journal of Advanced Corporate Learning (iJAC), 7(2), pp. 30–31. https://doi.org/10.3991/ijac.v7i2.3612

Issue

Section

Position Papers