Managing the Process of Segmentation on the Mobile Phone Subscribers

Rodrigue Carlos Nana Mbinkeu, Domenico Beneventano

Abstract


Most telecommunications providers possess a remarkable amount of data about their subscribers.The knowledge that we would discover in the database of telecommunications providers is vital to understanding the behavior of subscribers. We talk about subscribers segmentation. The segmentation will identify and select the subscribers most likely to respond favorably to offers. Our paper proposes a set of techniques to analyze and design tools that manages the process of data acquisition, data cleaning and selection of the segmentation algorithm.

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International Journal of Recent Contributions from Engineering, Science & IT (iJES) – eISSN: 2197-8581
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