Analysis on WeChat-Based Blended Learning in Network Marketing Course

Liang Zhang, Yi Wu, XueSheng Qian, Ping Lv, Xue Zhou


Blended learning is an information-based teaching method. This method is applied in network marketing course and verifying its teaching effect is a problem worthy of research. By combining blended learning-related theories, student features, and course requirements, a WeChat-based blended learning pattern applicable to network marketing course was proposed in this study. A teaching design of WeChat-based blended learning was created, followed by a teaching experiment. Quantitative analysis was used to verify the teaching results of the experimental and control classes. Results demonstrate that the learning effect of experimental class adopting WeChat-based blended learning is superior to that of the control class adopting traditional teaching method. WeChat-based blended learning lengthens extracurricular learning time, enhances students’ learning interest, and increases the opportunity of student–teacher exchange. This study provides references for developing WeChat-based hybrid learning.


Internet marketing;blended learning;WeChat;teaching

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Copyright (c) 2019 Liang Zhang, Yi Wu, XueSheng Qian, Ping Lv, Xue Zhou

International Journal of Emerging Technologies in Learning (iJET) – eISSN: 1863-0383
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