Gamification in Corporate Training to Enhance Engagement: An Approach

Saverio Iacono, Mario Vallarino, Gianni Viardo Vercelli


Engagement in the companies' training programs is a crucial issue for their success. Every company faces the matter in different manners: some enterprises promote mandatory courses or programs; however, they may result not enough effective, due to a low level of motivation that can compromise learning and retention. Other enterprises prefer to adopt voluntary courses or programs, but in this case enrollment and completion depend on many factors: the time that workers can spend on training without compromising their main tasks; the directives of managers; the individual motivation. Another way to face corporate training may exploit gamification to enhance engagement. The authors present the design and implementation of a gamified course of office automation, developed for the employees of a large media company. Our approach attempts to go beyond the well-known triad point-badges-leaderboards, employing also a narrative, the Bartle's taxonomy of player types and the Self-determination theory by Deci and Ryan.


corporate training; gamification; engagement; e-learning; storytelling

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Copyright (c) 2020 Saverio Iacono, Mario Vallarino, Gianni Viardo Vercelli

International Journal of Emerging Technologies in Learning (iJET) – eISSN: 1863-0383
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