The Trade Fair: Introducing ESP Multimedia at a Technical University in Taiwan

Shu-Chiao Tsai, B. Davis

Abstract


This discussion provides an overview of steps in developing and assessing ESP multimedia courseware at a technical university in Taiwan. The courseware is designed to expand language skills that foster Chinese learners of English as they develop communicative skills for international business. Student evaluations of the prototype for its Trade Fair component suggests that it is useful for situating the learning process and simulating social cues, which in turn supports building the communicative skills needed for the kinds of interaction demanded by tourism, travel, hospitality, and similar areas of international business.

Keywords


culture;multimedia courseware;Taiwan;trade fairs

Full Text:

PDF


Copyright (c) 2017 Shu-Chiao Tsai, B. Davis


International Journal of Emerging Technologies in Learning (iJET) – eISSN: 1863-0383
Creative Commons License
Indexing:
Scopus logo Clarivate Analyatics ESCI logo EI Compendex logo IET Inspec logo DOAJ logo DBLP logo Learntechlib logo EBSCO logo Ulrich's logo Google Scholar logo MAS logo