The Trade Fair: Introducing ESP Multimedia at a Technical University in Taiwan

Authors

  • Shu-Chiao Tsai
  • B. Davis University of North Carolina-Charlotte

DOI:

https://doi.org/10.3991/ijet.v3i3.278

Keywords:

culture, multimedia courseware, Taiwan, trade fairs

Abstract


This discussion provides an overview of steps in developing and assessing ESP multimedia courseware at a technical university in Taiwan. The courseware is designed to expand language skills that foster Chinese learners of English as they develop communicative skills for international business. Student evaluations of the prototype for its Trade Fair component suggests that it is useful for situating the learning process and simulating social cues, which in turn supports building the communicative skills needed for the kinds of interaction demanded by tourism, travel, hospitality, and similar areas of international business.

Author Biography

Shu-Chiao Tsai

assistant professor, Department of Applied Foreign Languages, National Kaohsiung University of Applied Sciences

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Published

2008-04-21

How to Cite

Tsai, S.-C., & Davis, B. (2008). The Trade Fair: Introducing ESP Multimedia at a Technical University in Taiwan. International Journal of Emerging Technologies in Learning (iJET), 3(3), pp. 45–55. https://doi.org/10.3991/ijet.v3i3.278

Issue

Section

Reports