Construction of Maker Multimedia Technology for the Course of Sports Marketing

Ben Niu, Fatao Wang, Aili Qi


Maker education is a new-type educational mode aiming of training and improving students’ innovation ability and transforming students’ passive learning into initiative exploration. So far, few researches have been made on the field of maker education for the course of Sports Marketing, and the relevant multimedia technology also has not been completely developed, which poses an undue barrier to the launch of maker education. In this paper, maker education multimedia technology for the course of Sports Marketing is developed based on Blockly frame, applying the theory related to maker education, namely the theory of successful intelligence, in the course of Sports Marketing for the first time, and design the maker education multimedia technology from both function design and process design. Finally, to check the effect of the multimedia technology developed in this paper, we use the multimedia technology in the “sports marketing” course for comparison and verification. Results demonstrate the average scores and the proportion of high scores of the class for which the maker education multimedia platform was implemented in the teaching process of Sports Marketing are superior to that of the class for which the maker education multimedia platform was not implemented. These findings indicate that the technology is greatly helpful to improve students’ innovation ability, and is of high promotional value and broad application prospect.


Sports marketing teaching, multimedia technology, maker education

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Copyright (c) 2017 Ben Niu, Fatao Wang, Aili Qi

International Journal of Emerging Technologies in Learning (iJET) – eISSN: 1863-0383
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