User Profiling in a SPOC: A method based on User Video Clickstream Analysis

Naima Belarbi, Nadia Chafiq, Mohammed Talbi, Abdelwahed Namir, Elhabib Benlahmar


In the present paper, we address to construct a structured user profile in a Small Private Online Course (SPOC) based on user’s video clickstream analysis. We adopt an implicit approach to infer user’s preferences and experience difficulty based on user’s video sequence viewing analysis at the click-level as Play, Pause, Move forward… the Bayesian method is used in order to infer implicitly user’s interests. Learners with similar clickstream behavior are then segmented into clusters by using the unsupervised K-Means clustering algorithm. Videos that could meet the individual learner interests and offer a best and personalized experienced learning can therefore be recommended for a learner while enrolling in a SPOC based on his videos interactions and exploiting similar learners’ profiles.


Learner/User profile; SPOCs; MOOCs; video Clickstream analysis; Recommendation; Personalization; Bayesian method; Clusters; k-means al-gorithm

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Copyright (c) 2019 NAIMA BELARBI, Nadia Chafiq, Mohammed Talbi, Abdelwahed Namir, Elhabib Benlahmar

International Journal of Emerging Technologies in Learning (iJET) – eISSN: 1863-0383
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