Cloud-Based Global Online Marketplaces Review on Trust and Security

Authors

  • Osman Ghazali School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
  • Chun Yang Leow School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
  • Shahzad Qaiser School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
  • Nanthini Pattabiraman School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
  • Sathiyaroobaa Vasuthevan School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
  • Eman Mohamed Abdusalam School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
  • Mustafa M. Barakat School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

DOI:

https://doi.org/10.3991/ijim.v13i04.10523

Keywords:

Building trust, marketplaces, trust, risk, behavior, security, e-commerce

Abstract


Customer disposition to data, nature of the information on site, protection concerns, trust, security concerns, and the notoriety of organization efficaciously affect the trust of Internet shoppers in the site. Two noteworthy and basic issues for e-commerce sites and consumers are trust as well as security. A belief that someone is good and honest and will not harm you, or something is safe and reliable is called trust; while security is an attempt to safeguard the data from unauthorized access. Information security is a vital management as well as technical requirement over the internet for effective and secure payment transaction activities. The safety of e-commerce resources from use, destruction, unauthorized access and alteration is known as E-commerce security so there is an urgent need to study its dimensions such as authenticity, integrity, availability, privacy, confidentiality and non-repudiation. This paper reports a review of four popular online marketplaces which are Alibaba, Amazon, eBay andTaoBao as case study on two main criteria namely building trust among users and ensuring security on the platform. Furthermore, we discuss the methods being used by each online marketplace to build trust and their unique way ofimproving the security. Finally, different ways of building trust and technique to ensure the security is presented in a tabular form for each online marketplace.

Author Biographies

Osman Ghazali, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

Chun Yang Leow, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

Shahzad Qaiser, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

Nanthini Pattabiraman, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

Sathiyaroobaa Vasuthevan, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

Eman Mohamed Abdusalam, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

Mustafa M. Barakat, School of Computing, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

School of Computing

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Published

2019-04-10

How to Cite

Ghazali, O., Yang Leow, C., Qaiser, S., Pattabiraman, N., Vasuthevan, S., Abdusalam, E. M., & M. Barakat, M. (2019). Cloud-Based Global Online Marketplaces Review on Trust and Security. International Journal of Interactive Mobile Technologies (iJIM), 13(04), pp. 96–116. https://doi.org/10.3991/ijim.v13i04.10523

Issue

Section

Papers