Decision Making in Selecting Mobile Payment Systems

Authors

DOI:

https://doi.org/10.3991/ijim.v13i09.10834

Keywords:

Decision making, Technology adoption, Consumer behaviour, End-user behaviour, Intention to use, Mobile payment, M-payment, Thailand.

Abstract


Thailand is transforming its economy into a digital economy. Mobile payment (m-payment) is a core technology that helps the country phases from the manu-facturing-based economy into the digital economy. However, a question remains what factors influencing people to adopt mobile payment. Little literature focuses on users in Thailand. This study aims to determine factors associating with the decision-making process in selecting m-payment systems of respondents in Bangkok. The study addresses a research question. What do factors segregate m-payment adoption? 820 respondents were asked by using a questionnaire. Em-ployment of confirmatory factor analysis (CFA) developed the measurement showing acceptable validity and reliability. The study uses multinomial logistic regression to classify Technology Choices (TCs).  The results show low values of Pseudo R-Square, indicating that there is a lack of practical variables. Discus-sions and suggestions are addressed in this research.

Author Biography

Wornchanok Chaiyasoonthorn, King Mongkut’s Institute of Technology Ladkrabang

Faculty of Administration and Management

Downloads

Published

2019-09-05

How to Cite

Chaiyasoonthorn, W. (2019). Decision Making in Selecting Mobile Payment Systems. International Journal of Interactive Mobile Technologies (iJIM), 13(09), pp. 126–139. https://doi.org/10.3991/ijim.v13i09.10834

Issue

Vol. 13 No. 09 (2019)

Section

Papers

License

The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution Licence (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.
By submitting an article the author grants to this journal the non-exclusive right to publish it. The author retains the copyright and the publishing rights for his article without any restrictions.
This journal has been awarded the SPARC Europe Seal for Open Access Journals (What's this?)