Mobile Apps in Retail: Determinants of Consumer Acceptance – A Systematic Review

Authors

DOI:

https://doi.org/10.3991/ijim.v14i20.18273

Keywords:

Mobile Apps, Consumer Acceptance, Retail, Smartphone Apps

Abstract


With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade. Many retailers are therefore looking for ways to use mobile apps to attract new customers or retain existing ones. With the growing number of mobile apps in the app marketplaces, the sustainable loyalty of app users is becoming an increasing challenge. For retailers, the question arises as to which determinants influence consumer acceptance of mobile apps in retail. From an initial 44,800 search results at Google Scholar, 18 scientific papers are analyzed in a qualitative synthesis by means of a systematic review based on the PRISMA schema. In general, perceived value, practical benefits and user-friendliness are identified as determinants. In addition, the importance of linking the mobile app to the stationary POS and the function of mobile apps in retail more as digital shopping assistants and less as online stores is highlighted. The retailer who publishes the app itself also plays an important role in the consumer acceptance of the app.

Author Biographies

Atilla Wohllebe, Szent István University - Kaposvár Campus Doctoral School in Management and Organizational Sciences

Atilla Wohllebe is a PhD student at the Doctoral School in Management and Organizational Sciences, Szent István University - Kaposvár Campus, Hungary. Living and working in Hamburg, Germany, he is engaged in research and professional work on consumer interactions with smartphone apps. Atilla Wohllebe holds a B.A. in Business Administration and an M.Sc. in E-Commerce.

Phyllis Dirrler, Szent István University - Kaposvár Campus Doctoral School in Management and Organizational Sciences

Phyllis Dirrler lives in Hamburg, Germany, and conducts research in the fields of conflict management, aviation and digitalization. She is currently completing a PhD program at the Szent István University - Kaposvár Campus, Hungary.

Szilárd Podruzsik, Corvinus University of Budapest

Szilárd is an associate professor at Corvinus University of Budapest. He works at the Institute for the Development of Enterprises. He also works as a supervisor at Kaposvár University and Szent István University. He holds a PhD from the Budapest University of Economics. His research focus is on small and medium-sized enterprises, food production, consumption and their determinants. He has already published over eighty papers as an author or co-author and participated in several research projects as a leader or participant.

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Published

2020-12-11

How to Cite

Wohllebe, A., Dirrler, P., & Podruzsik, S. (2020). Mobile Apps in Retail: Determinants of Consumer Acceptance – A Systematic Review. International Journal of Interactive Mobile Technologies (iJIM), 14(20), pp. 153–164. https://doi.org/10.3991/ijim.v14i20.18273

Issue

Vol. 14 No. 20 (2020)

Section

Papers

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