Wohllebe, Atilla, Szent István University - Kaposvár Campus Doctoral School in Management and Organizational Sciences, Germany

• Vol 14, No 19 (2020) - Papers
  Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points
  Abstract  PDF
• Vol 14, No 19 (2020) - Papers
  Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App
  Abstract  PDF
• Vol 14, No 20 (2020) - Papers
  Mobile Apps in Retail: Determinants of Consumer Acceptance – A Systematic Review
  Abstract  PDF

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International Journal of Interactive Mobile Technologies (iJIM) – eISSN: 1865-7923